SO SPRING Dishwashing liquid
BRIEF
I was tasked to develop a Dishwashing liquid range specifically for the Nigerian market. One soap is often used for multiple purposes. The task was to create a trusted universal detergent for the whole family.
SOLUTION
The challenge was to create a product that is a perfect balance between clinical and inviting. A product that moms trust to clean the dishes and kids will want to use to wash their hand. We achieved the balance between clinical and inviting by developing an engaging bunny character to be the focal point of the design. Throughout the range, the So Spring bunny interacts with the specific product flagrance.
